by Barbra on July 26, 2010
Month 1: Website, Email Newsletter, Biz Cards, Becoming an Expert in Niche
1. My VA will set up your website. It will be a self-hosted Wordpress site. Self-hosted means that you own the domain. Your web address will be something like www.yourname.com or www.thehabitchangecoach.com (I’ll help you decide).
2. You’ll write content for your website, based on my templates.
3. We’ll also get you set up with an email newsletter list and a
free report to give away to subscribers.
4. You’ll order your business cards, using a template provided.
5. You’ll read several books on habit change, and summarize key
learning points to use as articles on your blog.
Month 2: Marketing (Networking, Free Talks, Sample Sessions)
1. You’ll join your local Chamber of Commerce or another strategically-chosen business group.
2. You’ll make a big list of places to give free talks (all materials will be provided)
3. You’ll schedule and deliver those free talks to promote your paid group that will happen in month 3.
4. I will be teaching you how to deliver the Habit Change Program – a 6 week group coaching program.
Month 3: Deliver your first paid coaching program
Month 4: Start second group. Begin converting group clients into individual clients.
If you’re interested in being part of the pilot project, send a blank email to habit-change {at} aweber.com, and I’ll be in touch with details.
by Barbra on July 26, 2010
My idea has hatched!
I’ve been hinting for the past few weeks that I’m up to something big.
That “something” involves a particular coaching niche that my research tells me has TONS of clients looking for coaching.
I have been coaching in that niche for years, and want to empower other coaches to do the same. More than that, I want coaches to be COACHING, not messing around trying to learn how to set up a business. So I will provide coaches with everything they need to “hit the ground running” as a working coach.
What is that “something” I’ve been hinting at?
It’s a template-driven system that provides coaches with a ready-made coaching niche, including:
- training in how to coach in this niche
- a marketing plan that tells them exactly what to do to get clients
- a niche website with blog, and ready-made written materials and templates for ordering business cards, etc.
But what’s the niche?
The niche is… (drum roll)… Habit Change.
Why the Habit Change niche?
- it’s specific and easy for clients to grasp. Unlike general life coaching, clients know in advance what they are purchasing and what they will achieve
- clients will PAY to eliminate an unwanted habit and replace it with a healthy habit
- clients are often directed to change a habit or else (from their doctor, spouse, creditors, etc)
- there are many sub niches (nail biting, fitness, sleep, junk food, procrastination, chronic lateness, excessive Internet use, over-spending)
- it’s a niche that lends itself well to a systematic coaching program based on effective, well-documented techniques – therefore I can design a coaching program that even relatively new coaches can deliver with confidence
Here’s the thing
I’ll be totally frank with you. The last thing I want to do is create yet another program that drains coach’s wallets without paying off in increased income.
In other words, I only want to offer this system if it works. So I’ll be testing it with a small group of coaches first.
If you’re interested in being part of the pilot project, send a blank email to the address below, and I’ll be in touch with details.
Send a blank email here to get details:
habit-change {at} aweber.com
You’ll receive all the details by return email.
Habit Change Coaching – Pilot Program outline
