Having completed the coaching website and business card modules, the pilot program coaches are now starting the marketing segment of the habit change coaching program.
The first task in marketing any service is to know what you are offering and be able to talk about it. Together we developed answers to these common questions that might come up when marketing coaching services:
- What do you do?
- How does that work?
- What’s your background?
- Can you help with X? How?
- What’s your process?
- What theory underlies your approach?
- How much does it cost?
- If I was to sign up, what happens next?
Practice, practice, practice
You need to know exactly what you are offering and be able to speak confidently about it.
Prepare answers to these questions and practice answering them until you feel confident with your replies.
Ask several different friends or family members to ask you the questions (mix up the order and wording of the questions to make it more realistic) and practice, practice, practice! Be careful not to rush through your answer.
Answer with a smile
Keep in mind that when people ask you these type of questions, they aren’t trying to test your knowledge or trip you up. They are simply curious. They want to learn more so they can decide whether hiring you would be of benefit to them. So keep your answers short and simple, and reply with a smile.
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