Month 1:  Website, Email Newsletter, Biz Cards, Becoming an Expert in Niche

1. My VA will set up your website. It will be a self-hosted Wordpress site. Self-hosted means that you own the domain. Your web address will be something like www.yourname.com or www.thehabitchangecoach.com (I’ll help you decide).

2. You’ll write content for your website, based on my templates.

3. We’ll also get you set up with an email newsletter list and a
free report to give away to subscribers.

4. You’ll order your business cards, using a template provided.

5. You’ll read several books on habit change, and summarize key
learning points to use as articles on your blog.

Month 2: Marketing (Networking, Free Talks, Sample Sessions)

1. You’ll join your local Chamber of Commerce or another strategically-chosen business group.

2. You’ll make a big list of places to give free talks (all materials will be provided)

3. You’ll schedule and deliver those free talks to promote your paid group that will happen in month 3.

4. I will be teaching you how to deliver the Habit Change Program – a 6 week group coaching program.

Month 3: Deliver your first paid coaching program

Month 4:  Start second group. Begin converting group clients into individual clients.

 

If you’re interested in being part of the pilot project, send a blank email to habit-change {at} aweber.com, and I’ll be in touch with details.

 

 

{ 6 comments }

Why the Habit Change Niche?

by Barbra on July 26, 2010

chick hatching from egg

My idea has hatched!

I’ve been hinting for the past few weeks that I’m up to something big.

That “something” involves a particular coaching niche that my research tells me has TONS of clients looking for coaching.

I have been coaching in that niche for years, and want to empower other coaches to do the same. More than that, I  want coaches to be COACHING, not messing around trying to learn how to set up a business. So I will provide coaches with everything they need to “hit the ground running” as a working coach.

What is that “something” I’ve been hinting at?

It’s a template-driven system that provides coaches with a ready-made coaching niche, including:

  1. training in how to coach in this niche
  2. a marketing plan that tells them exactly what to do to get clients
  3. a niche website with blog, and ready-made written materials and templates for ordering business cards, etc.

But what’s the niche?

The niche is… (drum roll)…  Habit Change.

Why the Habit Change niche?

  1. it’s specific and easy for clients to grasp. Unlike general life coaching, clients know in advance what they are purchasing and what they will achieve
  2. clients will PAY to eliminate an unwanted habit and replace it with a healthy habit
  3. clients are often directed to change a habit or else (from their doctor, spouse, creditors, etc)
  4. there are many sub niches (nail biting, fitness, sleep, junk food, procrastination, chronic lateness, excessive Internet use, over-spending)
  5. it’s a niche that lends itself well to a systematic coaching program based on effective, well-documented techniques – therefore I can design a coaching program that even relatively new coaches can deliver with confidence

Here’s the thing

I’ll be totally frank with you. The last thing I want to do is create yet another program that drains coach’s wallets without paying off in increased income.

In other words, I only want to offer this system if it works. So I’ll be testing it with a small group of coaches first.

If you’re interested in being part of the pilot project, send a blank email to the address below, and I’ll be in touch with details.

Send a blank email here to get details:

habit-change {at} aweber.com

You’ll receive all the details by return email.

Habit Change Coaching – Pilot Program outline

 

 

 

{ 2 comments }

Readymade Coaching Business: Would This Work for You?

July 22, 2010

I’m sitting on an egg that’s getting ready to hatch. It’s a system that provides coaches with a ready-made coaching business.
I think it could make a huge change in how quickly and easily coaches start earning money.
I don’t want to say too much about it right now, because it’s still in the incubation stage (pardon [...]

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Free teleclass: “Enough for Life” by Vicki Robin

April 17, 2010

 
Have you heard of the book “Your Money or Your Life“? This classic book on voluntary simplicity, available now in eleven languages, was written 20 years ago by Vicki Robin and the late Joe Dominguez. 
Vicki has been called the “prophet of consumption-downsizers” by the New York Times, and is a [...]

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Coaching Certification Bootcamp – For Pro Coaches Only

April 12, 2010

I’m pleased to recommend this brand new course to you. It’s called Coaching Certification Bootcamp – For Pro Coaches Only.
As the title makes clear, it’s only for pro coaches. And it’s intensive.
But if you know you’re coaching at a masterful level, and you just want to get the certification bit off your “to do list”- [...]

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Can’t Sit Still to Meditate? Try Active Meditation

March 27, 2010

by guest writer Pooja Bhangar Khandelwal
You want to meditate but you just can’t sit still? There’s a form of meditation that might work better for you. It’s called “Active Meditation” and it uses physical activity such as breathing, movement and visualization to find the stillness within. This article gives instructions for an Active Meditation.
What is [...]

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Will the Coaching by Example CDs Help You Pass the Test?

March 5, 2010

I received this enquiry today:
Coach Bob T Moran told me about you, and I think I am interested in your 9 cd series. He said if I become a member of the IAC, I could get a discount on the cd’s. Is that correct, and how does that work? I couldn’t find anything about it [...]

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Job Opportunities for Life Coaches

January 5, 2010

Job opportunities for life coaches normally involve being self-employed or working for a coaching firm.  Although an increasing number of organizations hire in-house life coaches, those job opportunities for life coaches are rare.
There are several different ways to begin a career as a life coach. Many people choose to start their own life [...]

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Work-Life Integration: Great Idea or Dangerous Trend?

December 5, 2009

In the past three months I’ve been to Italy (in person), as well as India and the Phillipines (virtually). On the surface, Italy was personal, India was volunteer work and the Phillipines was for business.  But here’s the thing: very little of what I do these days fits in discrete boxes.
Italy was a trip with [...]

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30 Day Coach Training Intensive

November 13, 2009

Note: The 30 Day program is no longer running. We recommend the Coaching By Example CD series as it covers all the material previously included in the 30 Day program.
The 30 Day Coach Training Intensive covers the fundamentals of modern life coaching, based on Barbra Sundquist’s CCEC coaching model. CCEC is an [...]

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